What is the future of direct selling in India? What does it offer in terms of financial independence and entrepreneurship? Yes, this article delves into the possibilities and the impact of direct selling on personal development and self-improvement.
The direct selling industry is one of the few business sectors that offer independent business possibilities. Although a corporate environment provides job and financial security, it inhibits the creativity to explore new opportunities. Also, with global business operations shutting down due to the COVID19 pandemic, the demand for entrepreneurship has increased. On a positive note, direct selling brands offer empowering platforms for aspiring entrepreneurs to take charge of their careers.
For example, QNET, a global enterprise, offers flexible career options for aspiring direct sellers. A recent Business Standard report proves that around 53% of entrepreneurs in the direct selling industry are women. Moreover, with a diverse product portfolio at QNET, direct selling representatives can choose a product of their choice and start a business. Therefore, considering the impact of women empowerment and business possibilities at QNET India, the future of direct selling looks promising!
What is Direct Selling?
Traditionally, the business of direct selling relied on creating personalised customer experiences. People trust personal interactions as it involves a human touch. A physical experience of a product or a service is important for customers to create a personal connection. However, with technology and e-commerce, the future of direct selling in India depends on accessibility and convenience.
Customers prefer to shop online rather than going to a physical retail store. The purpose of direct selling has evolved and continues to offer equal opportunity for all. Therefore, pursuing a career as a direct seller provides financial independence, personality development, entrepreneurship, and social benefits.
What is the Future of Direct Selling in India?
As discussed, the direct selling industry is one of the very few business sectors that does not discriminate based on caste, gender or race. At QNET, people from all backgrounds are welcome to start their entrepreneurship journey. With millennials constantly on the move, direct selling brands must capitalise on working with a distributed workforce. Therefore, considering the rise of the gig economy during the pandemic, a career in direct selling is worthwhile and empowering. E-commerce platforms
Based on a recent Economic Times report, the direct selling sector in India is set to employ more than 18 million by 2025 as per industry standards. Considering the current market trends, experts claim that India is expected to grow at an annual rate of 4.8% and reach a profit of around Rs. 15,930 crore by 2021. These numbers prove that the future of direct selling in India is flourishing and continuously increasing in potential with an impressive growth rate of about 12.1% every year. The COVID19 pandemic has created chaos regarding job security. With leading corporations shutting down business operations, unemployment rates have reached an all-time high. The direct selling industry has been instrumental in employing close to 122 million who have lost their jobs due to the COVID19 pandemic.
Is Direct Selling the Future of Business?
Business does not evolve by following a traditional approach. Direct selling, in the past, primarily relied on physically meeting people and selling products. These have limited scope regarding a target audience and product diversity. For example, if I were to go and physically meet a person to sell my product, I would be geographically constricted, and my client will have limited options to explore.
However, with the rise in technology, direct selling businesses have created more opportunities, catered to diverse target audiences and optimised data management. For example, automated software tools have helped independent representatives focus on current trends, access training resources and manage customer data. The impact of e-commerce, on the other hand, has taken the direct selling industry by storm. Around 75% of the global population have access to the internet. Therefore, people who face monotony in a full-time job can transition into a career in direct selling and achieve financial independence.
Factors Influencing the Future of Direct Selling in India
Here are some of the prime factors that can influence the future of direct selling in India or positively impact your business.
Are You Self Employed?
Do you feel saturated in your career? Are you looking for inspiring and independent job opportunities? Trust me, you are at the right place. This article will guide you through the factors that can help determine your passion and pursue a career in direct selling. Moreover, living in the 21st century, it is important that we love our work. In direct selling, you are guaranteed financial independence and the freedom to explore business opportunities. Some of the key benefits involve:
- Work at your own convenience.
- Flexible time schedules.
- Get rewarded for your performance.
- Start your own business.
- Achieve a perfect work-life balance.
- Collaborate with people of similar interests.
- Rely on an alternate source of income.
Socialising in Direct Selling
Direct selling as a business requires people to socialise and interact with people across different demographics. Also, working with different people can help direct selling agents understand buying behaviour, establish business connections and address customer grievances.
E-Commerce and Social Media Presence
Conscious consumers look for accessibility and convenience. Moreover, visiting a physical store does not offer different options. Therefore, direct selling brands need to employ e-commerce strategies for maximum impact. Via the QNET eStore, a user-friendly e-commerce platform, customers can filter product specifications, access ingredients and stay updated on recommended usage. This eventually creates website traffic and increases brand awareness. On the other hand, a strong online presence can help aspiring entrepreneurs virtual interact and make a strong business presence.
Customer-Centric Approach
Direct selling, as a business model, is customer-centric. Meaning, product and service offerings are curated based on customer demands. As a result, through online communication channels, direct selling businesses can adapt to agile marketing environments, create customised experiences and understand market behaviour. Some of the key benefits of a customer-centric approach involve.
- Create personalised customer and product experiences.
- Generate revenue based on product sales and customer referrals.
- Stike a competitive edge.
- Recognise and evaluate new business opportunities.
To conclude, considering the impact of entrepreneurship, financial independence, and flexible employment, the future of direct selling in India looks bright. Run a business today with QNET India!
For more, READ- Imapct of Direct Sellig on Independent Businesses.
