In a direct selling company like QNET, customer relationships are of the utmost importance. It is because of these strong customer relationships and following that direct selling companies like QNET have managed to stay strong, even during the COVID19 period. But for anyone starting out as a QNET distributor, building customer relationships can be hard. This is especially true if they do not have experience in running a direct selling company. But with these simple and efficient tips, anyone can improve customer relationships and make their direct selling company a great success.
Good Customer Service
People turn to direct selling companies because of the great customer service that they expect from such companies. In most cases, the sellers are family members or acquaintances that have started their own direct selling business. Therefore, it is important that good customer service is provided to the customers. Good customer service might be the simplest yet most effective means of building customer relationships.
Seek feedback and show genuine care
No business is perfect. This applies to a QNET direct selling company. But with valid feedback and then working on it, you can improve your business and attract more people to it. It is also important to show your customers that you care for them. Genuine care and attention towards your customers’ needs can work wonders in creating organic customer relationships.
Be consistent
Customers tend to value consistency a lot. Therefore, it is important to be consistent with your efforts and delivery. Keep your customers in the loop and interact with them on a regular basis. This helps build better customer relationships and connections.
Build trust
In direct selling, trust is the name of the game. Building trust with your customer base can have a number of benefits. And you can build trust with your customer by being open and honest with them. For instance, if your product delivery will be a few days late, it is better to inform them of the issue rather than trying to come up with excuses. And once this trust is built, it is important to make sure that you do not do anything to ruin it. Once trust is broken, it can be hard to rebuild.
Treat them as more than customers.
It is important to treat your customers as more than just that. People choose direct selling because they want to be treated as more than just customers and want to build proper relations with their sellers. Something as simple as remembering your customer’s family member’s name and enquiring about them can go a long way in making the customer feel special and important.
Personalise your interactions
You can also improve customer relationships by personalising your interactions with them. Instead of a generic tone and textbook sales questions, talking to your customers as if they are an individual can help create a connection between the seller and the customer. You should also know the customer’s preferences and keep them in mind when pitching products and services to them.
Appreciate your loyal customers
It is not just important to build good customer relationships. You should also appreciate customers who stood by you and helped you grow. This can be in the form of a thank you note or a simple message that shows them that you treasure their business and the relationship you have.
Importance of good customer relationships
Marketing studies have found that it takes four times as much money and resources to find a new customer than to retain an old one. Therefore, the importance of good customer relationships cannot be emphasised enough. As a direct selling company, good customer relationships can help you grow your business and to get more customers. It can also help improve word-of-mouth marketing for your business. Word-of-mouth is when new people come to learn about a product of business through others who have used it already. It is a very efficient and effective means of increasing customers to your business.
Word-of-mouth marketing is very important for a QNET distributor as it can build a network of customers and sellers. But this method of marketing is often overlooked by many people. Having a good relationship with your customers can also help increase their CLV or Customer Lifetime Value. Customer Lifetime Value is the total revenue a business can expect from a customer. As you grow your relationship with your customer, they become willing to make bigger and more expensive purchases.
Do you have a good relationship with your customers? If so, please tell us what tips and tricks you would add to the above list. Or if you found this article helpful in improving your customer relationships, share it with your friends and family so that they also might get the benefit.
Head to the QNET India website to find out if you have what it takes to be a direct selling superstar!
