2021 was a turbulent year for many organisations and businesses. It was a mixed bag of challenges and opportunities for entrepreneurs and businesses alike all across the country. While the majority of the first part of the year saw companies and businesses trying to minimise the effects of the second wave of COVID infections, the introduction of the vaccine and the massive efforts to get the population vaccinated has helped calm the tides and bring things back to the new normal. It has also brought a much-need dose of positivity and energy in the second half. But what does the New Year hold for the direct selling businesses? What is the direct selling trends in 2022 that you should look out for?
Direct selling in 2021
Amongst all the industries to be struck by COVID, direct selling companies like QNET India has been the least affected ones. It has been able to hold its own and stand strong despite all the challenges. In fact, one could argue that direct selling India saw one of the biggest growths in the past few years during the COVID pandemic. This is due to QNET’s inherent business plan and how QNET entrepreneurs have more than just a buyer-seller relationship with their customers.
There is also the fact that more and more people have become aware of the need for a second source of income and the importance of achieving financial independence. The socio-economic lockdown that came with the COVID pandemic made it hard for many small businesses to function to their full capacity and also led to the loss of jobs for others. Because of this, more and more people turned to innovative and time-tested means of employment in direct selling to make ends meet.
Direct selling Trends in 2022
The upward trajectory that the direct selling industry has been going through is only expected to continue this New Year. The industry has shown incredible agility and ingenuity to bounce back from the pandemic stronger and better than ever before. As mentioned multiple times, the industry is expected to gross over Rs. 16,000 crore by 2025 and to employ over 18 million Indians by the same time (according to the FICCI KPMG report). Here are some of the direct selling trends in 2022 to look out for.
Direct selling as a stable source of income
As mentioned above, more and more people have turned to QNET India and other direct selling companies as a source of stable income. One of the biggest economic problems caused by the COVID pandemic was the job cuts and the fall in business. In fact, the Indian Direct Selling Association or IDSA reported that the direct selling industry gained more than 53,18,664 new members from April to September 2020. The increased interest in the industry is also due to the fact that QNET India and other direct selling companies provide a permanent work from home career opportunity for anyone looking to achieve financial independence.
The work from home option, combined with the flexible work hours, low investment and no minimum qualifications, make the direct selling industry a great place for anyone looking to turn a new leaf in the career. This direct selling trend is expected to continue in 2022 as the industry becomes more popular among people.
Tier 2-3 cities will drive sales
The pandemic has brought with it new consumer purchase patterns. With travel restrictions still a thing due to the lockdown, consumers in tier 2 and tier 3 cities have started looking into trustworthy brands in their own vicinity to buy from. There has been an increase in brand awareness and consciousness among people living in smaller towns. This is great news for QNET India and other direct selling companies as its massive network of direct sellers and distributors can take advantage of this to increase sales. In fact, QNET India and many other top direct selling companies in the country has shown record growth in the number of sales from these smaller cities and towns and changed their focus accordingly. This demand is also expected to remain high in the future, and these cities are expected to play a huge part in shaping the future of direct selling in India.
Focus on digital adoption
QNET India was at the forefront of change and accepting a new digital marketing presence. And many other companies have followed suit. The ‘New Normal’ has clearly reinforced the significance of digital integration and being ready for the future. Even as offices and businesses have begun to open and go back to regular, direct selling still remains a hybrid business model. Top players in the industry like QNET will continue to bring innovations to the field, and it is important to continue the focus of adoption of these changes for the benefit of the customer and distributors alike.
Increased demand for wellness products
The COVID pandemic has shown people that their health is the most important asset and that they need to do more to take better care of it. For the same reason, direct selling companies have branched out to health and wellness products best suited to prevent COVID. Take, for instance, QNET India’s partnership and their efforts to bring the Plasmacluster Ion air purifiers to the Indian market. They have brought SHARP QNET ZENsational and SHARP QNET SmartAir air purifiers to the Indian market to help improve the lifestyle of people and prevent COVID. The same is true for their introduction of the MyHomePlus DSG, among other products.
What does the future hold for direct selling?
As mentioned earlier, the direct selling industry is expected to grow to new heights in the coming years. This growth is mostly led by QNET India, which remains one of the best options for anyone looking to enter the business. QNET India has been leading the country in the direct selling industry and has become the benchmark of trust and quality in the sector. And the fact that the direct selling business has only reached its growth phase in India, there is a lot of scopes to grow and to succeed.
So what are you waiting for? If you think you can take advantage of these direct selling trends, head to the QNET India website and find out more about how you can become part of the direct selling revolution and become a successful QNET entrepreneur.
