The millennial crowd aspire for independent business opportunities that offer lucrative compensation benefits. With the internet providing accessibility in terms of promoting individual products, direct selling organizations are focusing on the gig economy for a different perspective. Ever-changing business environments and innovative direct selling systems are impacting decisions by collaborating with millennials across different sectors.
Millennials with different attitudes and perspectives can offer a creative edge as opposed to the traditional direct selling approach. Flexible working hours and compensation schemes give a sense of control over your aspirations. Let us have a look at why millennials are the perfect fit for leading direct selling organizations.
Be Your Own Boss- Millennials Believe in Entrepreneurship
Even though millennials love collaborating and networking with like-minded individuals, the idea of believing in a product and selling it inspires them. Global researchers that focus on millennial perspectives showcase that 61% of them are content starting their own business in their respective field of interest. It provides them with a sense of job security, the flexibility to experiment and the freedom to collaborate. The fact that millennials run their own business offers them the flexibility to freelance and enhance individual creativity. In terms of direct selling, organizations can optimize on the millennial surge to transition to a platform that most can relate to.
Therefore, working with millennials can help direct selling companies bank on an unconventional approach that encompasses the liberty to be your own boss and also offer flexible compensation benefits.
Financial Freedom, Flexibility, and Independence
Millennials can depend on an alternate source of income as direct sellers and have a financially secured career. In terms of flexibility, millennials do not see working in a cubicle on a 9 am -5 pm basis as a viable option. On the other hand, the direct selling industry flourishes on being mobile and flexible with their distributors. Giving them the space to be flexible in terms of planning their schedule and sharing feedback are pivotal to organizational growth, stability, and independence.
Millennials Thrive on Being Social
Direct selling involves frequent customer interactions. Being social can help you grow as an independent entrepreneur as well. Millennials do thrive on being social with others and depend on creating valuable connections. With most of their time spent on the internet and social media, direct selling organizations can collaborate with millennials in order to capitalize on innovative strategies to promote products based on set demographics. Social media campaigns can help organizations reach their target audience in a more productive way. Millennials can offer that edge as over time, they understand customer mindsets and how the general public view conscious consumerism.
Gig Economy- Turning Challenges Into Opportunities
As direct selling can be quite daunting for someone not particularly experienced in the field, organizations often run out of options in terms of talent acquisition. Moreover, with competitive markets and inefficient tools, direct selling firms need to devise a framework that focuses on the gig economy and incorporates flexible practices that are aligned with organizational goals. For example, to make the most out of the upsurge in millennial crowd, companies need to strategize entry options and let their distributors work at their own pace. That being said, leaving your distributors on their own is not a good idea either. Continuous training and development of your downlines that improve their soft skills and leadership attributes along with product knowledge are extremely crucial.
As opposed to the traditional approach where creating personal connections is considered important, working closely with budding entrepreneurs can help direct selling organizations employ a different perspective regarding product promotion, analyzing customer feedback and design innovative training programs. The leverage to choose, decide and implement strategies in a flexible work environemnt promotes a sense of peer-to-peer distributor engagement as well.
In conclusion, direct selling firms need to promote a sense of clarity and freedom at work. Collaborating with millennials by providing them with a suitable work environment, which is essential for them to thrive, create and execute.
