The purpose of direct selling is to engage customers into conscious purchase decisions. From a traditional approach where meeting consumers in person was a good idea, companies alternatively need to have a strong online presence. QNET India, a direct selling powerhouse engages with the gig economy and offers potential opportunities for independent distributors.
The current COVID19 pandemic has forced people to stay indoors in order to contain the virus. This has led to organizations failing to engage with customers in real time. Analysing market trends beforehand and preparing for unforeseen circumstances can make or break the success of a direct selling company. Moreover, with busy schedules, people tend to rely on social media platforms for their requirements pertaining to purchase decisions.
Transition can be difficult. Direct selling as an industry primarily relies on personal interactions and connections. The goal of any distributor would be to “be present” irrespective of what the situation calls for. Distributors who partner with direct selling companies come from different backgrounds and experience levels. Transitioning to an online approach can be tough based on their competence to switch. However, with organizations like QNET direct selling, resources are plenty that minimize the on-field risks.
Let us now look at some of the mistakes that distributors need to avoid for a profitable experience online.
- Spam Content– It is very important to distinguish how social media and personal interactions work. Introducing yourself and understanding a customer’s perspective is more crucial than jumping straight to product specifications. Understanding what the consumer needs with respect to their lifestyle can help distributors curate productive strategies. With respect to following up with clients and sending out emails about product updates, distributors get spammy and often bombard customers with advertisements. When your downlines post product related content online, it is crucial that they do not tag customers on every post. This creates frustration and it is likely that their ID’s would be reported online. To combat such challenges, QNET India provides exclusive training programs during distributor onboarding. This way the transition is easy and does not involve any hassle.
- Distributor-Customer Engagement– The phrase “I’ll be there” is as significant online than personal connections. Through social media channels, distributors need to engage customers via attractive content. Building trust and loyalty is a gradual process. This certainly does not mean that distributors need to engage with consumers all the time. QNET India has focused on a customer centric approach. With customer delight in mind, QNET direct selling offers products that range across different sectors. Analysing what customers need in terms of conscious buying patterns and circulating feedback forms can help your downlines keep in constant touch and improve business relationships. Sending your client advertisements about upcoming products once a month does not help. Integrated tools that help distributors schedule content online is a great way to keep customers informed without bothering them too much.
- Sales Etiquette– Like how your downlines should strictly stick to set guidelines and practice ethical sales etiquettes, they need to promote products online using the same. Network marketing revolves around the concept of the size of your team. If distributors have a wider network of direct sellers, a part of their commission goes to the distributor. In such cases, it is ethically wrong to invite your old friends and add them to a product group without any prior consent. With an ethical sales etiquette, distributors at QNET direct selling focus on product deliverability and acknowledging consumer feedback.
- Flexible Compensation Plans– The impact of flexible compensation plans can help you earn more over a course of time. Compared to fixed salary benefits, direct sellers can bank on an alternate source of income. However, distributors need to refrain from the practice of exaggerating product details in order to attract customers. QNET India has always promoted the idea of flexible compensation. Now distributors are equipped with resources that help them gauge their performance. With a flexible payment structure, direct sellers can now bank on their own will and competency. The true essence of goodwill for a direct selling organization lies in carrying the image of the brand whenever you try to sell a product. With regulatory bodies in place, firms need to monitor the actions of their downlines in order to protect their customers.
- Active Participation in Online Forums– Customers often look for reviews, testimonials and suggestions before purchasing a product or associating with a brand. Distributors who are trying to set up an online presence should focus on promoting products in public forums like Reddit and Quora for maximum impact. With QNET opportunities that cater flexible working and compensation requirements, associated direct sellers can actively participate, engage and collaborate.
To conclude, considering the impact of direct selling initiatives online, independent distributors need to stay updated and familiarize with current trends of social selling.
