Direct selling as an industry has witnessed phenomenal growth despite the growing threat of the current COVID19 pandemic. A career in direct marketing offers independent possibilities for millennials to take charge and be their own boss. For example, QNET, a renowned direct selling enterprise aims to empower women and men alike by providing tools that enables them to grow as business entity. With products spread across diverse variants, the brand offers alternatives to choose from. Similarly, the QNET market orientation strategy focuses on onboarding people and equipping them with essentials for a smooth transition. Be it microlearning tools or guidance pertaining to product information, QNET aims to employ a holistic approach.
Market orientation, in its very essence is value based. That is, by incorporating a market orientation strategy, organizations concentrate on a definitive culture as opposed to focusing on independent product-related development. This entails workforce engagement, personality development, market values and systems that define organizational credibility. The gig economy offers talent that are dynamic and diverse in nature. By inducing a collaborative environment, individual distributors can drive peer engagement and make the most of available external experience. With an accessible QNET registration process, women have the liberty to work from the comfort of their homes. Therefore, the impact of market orientation in terms of onboarding procedures can facilitate convenience and help distributors learn at their own pace. Direct selling primarily depends on creating personalized relationships. With a customer centric approach, it becomes easier to analyse trends, collect timely feedback and work on product developments.
Let us now examine the influence of market orientations on respective onboarding strategies.
- Work Towards a Collective Objective– It is imperative that direct selling organizations be transparent about the company vision and an ethical business conduct. Rather than focusing on individual determinants, firms need to empower their distributed workforce to prioritize on a collective goal. QNET market orientation depends on several aspects. Workforce values, agile business networks, marketing strategies and building relationships contributes to success in the direct selling sector. Therefore, to stay ahead and competitive in the market, organizations need to determine areas of improvement, enhance distributor engagement and proactive stay motivated at all times.
- Internal Marketing Communication Strategies– Distributors are driven to achieve more because of adequate support and guidance. It is not necessary that people come with the desired expertise during the onboarding process. It is the sole responsibility of organizations to foster the growth of their workforce and enable them to succeed in an extremely competitive market. In order to facilitate self-growth, direct selling forms should devise innovative training strategies that promote effective internal marketing communication channels. However, providing training material in bulk diminishes creativity. Representatives are eventually quite spent on learning most of their time. QNET, on the other hand offers customized training tools that focuses on individual competency levels.
- Automated Training Essentials– Training and development in direct selling has come a long way. Traditional and manual training strategies are time consuming and offers minimum returns in terms of enhancing interpersonal skills and examining current market trends. On the other hand, automated AI and machine learning tools provided reports in real time that facilitate personalized feedback and analysis. Automated tools offer benefits pertaining to performance reports, product demands and purchase trends. This eventually promotes a collaborative environment where distributors can interact, network with peers and grow as a collective force.
- Heightened Customer Service– The focus should not be only on selling products. In direct selling, true success prevails only when customers are delighted in terms of product experience, grievance handling and post sales service. QNET market orientation depends on motivating consumers, being transparent and encouraging people to register as independent representatives. This offers flexibility in terms of individual perspectives and product development solutions.
To conclude, invest in the QNET approach today and take charge of what really matters- an independent growth environment.
