A pandemic or an economic downturn can have an adverse impact on global businesses, economic stability and employment possibilities. For instance, the current COVID19 pandemic has forced the world indoors. In such dire situations, organizations need to invest surplus resources that promote crisis management. For example, QNET networking strategies focus on a holistic approach to sell, interact and celebrate entrepreneurship.
The direct selling industry has been quick to adapt and transition. With operations online, organizations like QNET India have focused on an approach which is inclusive and collaborative. Traditionally, success in the direct selling industry primarily depends on personalized connections. Also, technological advancements have proven to be an imperative factor. Besides, with integrated AI tools that provide resources to manage data in real time, sellers can optimize on current market trends and curate flexible strategies.
Networking is an integral part of direct selling. By having a diverse network on clients, distributors can cater to different demographics and focus on multiple products. For instance, QNET products range from benefits pertaining to nutrition, health & lifestyle, watches and advanced skincare to name a few. Therefore, by personally resonating with the product, consumers can sign as distributors and embrace an independent working environment.
The current COVID19 pandemic has more or less shut the global economy. Direct selling experts suggest that by moving selling operations online, sellers can bank on different perspectives and opinions. The importance of virtual events has shot up significantly. Organizations are investing resources in platforms like Zoom and Skype to interact with multiple clients, collect feedback and analyse current trends, especially during a pandemic.
Let us now analyse how direct selling has transformed during the current Coronavirus pandemic.
- AI and Machine Learning– Direct selling involves huge sums of data that have to be managed in order to understand customer demands and requirements. Manual maintenance of distributor records, onboarding essentials and customer feedback can be tedious and is time consuming. Organizations like QNET networking are now embracing and accessible registration process. The leverage of registering yourself as a seller from the comfort of your home makes the experience even better. Especially, during the COVID 19 pandemic, it is imperative that organizations invest in resources that enable them access data/information in real time. With a collaborative front, QNET has imbibed an approach that offers sellers the platform to be their own boss and start an independent business.
- Self-Reliant Customer Client Behaviour– The COVID19 pandemic has made people realize the importance of being self-reliant. With the gig economy on the rise, contract workers and freelancers are proactively seeking opportunities that allow them to grow at their own pace. A steadfast QNET refund policy helps consumers portray a sense of loyalty and goodwill. Cultivating a customer centric approach assists organizations to establish the practice of being there for the customer, without really being present. Meaning, acknowledging customer feedback, encouraging them to post testimonials, submitting reviews and actively engaging in productive dialog is a must. Keeping in constant touch with existing customers, launching product related challenges and recognition rewards helps companies retains their most valuable customers.
- Work Hard, Work Free– The direct selling industry has evolved into a platform that offers independent entrepreneurs to grow as a business. With flexible and agile business opportunities, distributors can take responsibility and work at their own pace. The impact of working from remote locations and catering to different demographics is immense as it makes one feel important, valuable and confident.
- Banking on Variable Compensation– With the coronavirus spreading at a rapid rate, global businesses across different sectors are making major salary cuts or laying off employees. This has inculcated a sense of fear among people. However, direct selling enterprises like QNET India offer compensation benefits based on the level of on field competency. With realistic targets and the flexibility to train yourself via microlearning resources, sellers can make conscious and independent decisions.
- Curate Personalized Content– As selling operations have moved online, firms need to set a strong social presence. Investing funds in CSR initiatives promotes a social cause. Maintaining transparency about product features, ingredients sourced and eco friendly packaging goes a long way. On the other hand, by setting up an official website with engaging/interactive content, people can resonate with brand in a major way.
Adapting to Agile Business Environments in Direct Selling
Change of any kind can be difficult to adjust to. With unforeseen situations like the prevalent COVID19 pandemic, direct selling organizations need to emphasize on the importance of crisis management. Therefore, Identifying changing trends and instances of an economic downturn at the initial stage can help you frame alternative strategies. By adopting the QNET networking perspective, direct sellers can estimate individual competency and enhance peer engagement initiatives.
Let us now have a look at how to counter such challenges in direct selling
- Transparency in Communication– Transparency and authenticity are the order of the day. Traditionally, distributors were not provided with updated information as it was secretive to the top-level management. However, with time, this resulted in internal conflicts as sellers were not intimated about company policies.
- The Generic Perspective– The perspective about direct selling is to get people in a network to earn rewards. These are ponzi schemes that have fooled people who are looking for inspiring opportunities. Therefore, the general mindset is adversely affected. Truth being told, direct selling in no walk in the park. Before registering with a company, it is crucial to resonate with associated products. Besides, working with an organization as a direct seller needs trust, acceptance and flexibility. Get your research right and ask questions. By understand company policies, product features and compensation benefits, productive business decisions are inevitable.
- Accessibility and Independence– Accessibility if the order of the day. Direct selling as an approach depends on creating personalized experiences. The COVID19 pandemic has made us self-reliant and make flexible decisions. However, from an organizational perspective, training and development resources should be accessible. QNET networking and microlearning modules can help entrepreneurs learn on the go and invest their time for productive results. Having a stringent and complicated hierarchy structure can jeopardize company goodwill and reputation.
To conclude, considering the implications of a pandemic on the global economy, the direct selling industry is picking up pace and transitioning into one of the very best. The benefit of being your own boss is imperative to a successful busines endeavour.
