Rejections are the most challenging experiences that most individuals face. It is perhaps one of the most inevitable experiences. Be it in business, sales or even in life. People often find it hard to come to terms with rejections. When it comes to business, people tend to take rejections personally, like a fatal flaw or something that cannot be reversed. Or worse, they become a victim of self-criticism that ultimately leads them to give up on their business.
However, rejections are subject to our perceptions. So, in this article, I will share a few common experiences of rejection in direct selling for distributors and help them cope with them with the QNET positive planning and prospecting approach.
What are the most common rejections in a direct selling business?
1) Unfamiliarity
Direct selling is an unconventional journey when we compare them to the nine to five regular jobs. Moreover, not everyone is aware about direct selling in the country. So, unfamiliarity often leads an individual to approach it with scepticism. So, the first and the most common rejection a direct seller might face is due to not having enough information about the industry. We’ll look at how one could handle this rejection below.
2) Product sales
The second type of rejection is often when the customer doesn’t require a given product. Or already has a supply. When there is no requirement, this turns into a hard sell. This means that it is an uphill battle for the distributor to sell the product.
There is also a possibility that the customer doesn’t like the product. Or the products may not be suitable or may not fit an individual’s needs. Often, they might even face situations when a different type of product or brand might have benefitted them. So, this again leads to a situation, where an individual might face rejection from the customer.
3) Building a sales team/ Prospecting
Building a sales team is a crucial process for a direct seller to grow their business. One of the most common methods is when they approach an individual to join their team. However, while prospecting, not everyone would qualify for the business. Perhaps they have inhibitions about the opportunity or are facing time restrictions that would hinder them from becoming a direct seller.
These reasons are not conveyed to the one pitching the plan. So, the direct seller might take that rejection as a personal fault and something they were responsible for. Prospecting is all about finding like-minded individuals looking to start a business and growing an alternate stream of cash flow. More importantly, it is about finding individuals who are passionate about the opportunity.
However, it might be a long drawn process and might require an individual to approach and pitch the idea. And in this process, they might be subject to many rejections. So, now that we have looked at a few common situations where an individual may face rejections, let’s understand the three common ways to handle these rejections like a seasoned direct seller.
QNET Positive Planning and three ways to handle rejections
Positive planning in QNET direct selling business involves an individual to understand the circumstances of a given sale or prospect. It further requires the individual to understand that rejections are a possibility and how they can view it as a way of moving on to a different prospect or customer. Here are some of the best ways a QNET direct seller can handle rejections in their business –
1) Understanding the customer/prospect’s perspective
Prospecting is a crucial step. Often, direct sellers approach anybody and everybody and try to convince them to buy a product or join the company. This is a situation where a direct seller approaches a person without understanding if the customer requires the product. This means that the person has no incentive or motive to buy. And more often, they end up rejecting the idea. This also occurs when an individual is desperate to make the sale or build a team. The prospect feels pressurised mostly withdraws even if there was a slight suggestion of an intent to buy.
The key here is to understand and evaluate if the product will help the customer. Or, if one is pitching the QNET business opportunity, then the most important thing to understand is if it will help the prospect.
Effectively qualifying a customer or a prospect changes the individual’s mindset about business and direct selling. If the product or the opportunity is not the right fit, then it is best to end the negation.
However, if the customer would benefit from the product or the opportunity, then the onus is on the direct seller to convey the information to the best of their capabilities. This brings us to the next important point that could potentially help them handle rejections better.
2) A chance to improve the Presentation
“Failure is the stepping stone for success” – this quote is often said to motivate individuals who try to give up when they face rejections. But the whole idea is not to view it as a rejection. It is to have a very rational outlook towards the situation. The rejection is, in fact, just a conversation. Perhaps, if the prospect qualifies for the product or the opportunity, then they need to receive accurate information. The direct seller needs to convey it with conviction and help them understand that it would indeed help them.
Now, most people start with great enthusiasm, but when they come across a couple of people who do not get on board with the idea, they get demotivated and try giving up. The key is to understand that while starting a business or prospecting, there are going to have people who will say no to them. Instead of viewing it as a failure, it should be viewed as an opportunity for them to hone their skills and get better at presenting the opportunity.
3) Moving on to other prospects
We have already touched upon the importance of prospecting. Now one of the most important things associated with prospecting is the ability to move to different prospects. If the buyer doesn’t qualify or seems to be getting cold feet, or isn’t serious about the opportunity, then the direct seller must be able to move on to other prospects.
Rejections are often part and parcel of business. In fact, one could argue that it is necessary for a business person to grow. This is because they teach the businessman what kind of prospects to approach and how to present the idea to them. But most importantly, it gives them the foresight to help individuals who could truly benefit from them. In turn, sharing and providing for others as a responsible entrepreneur.
Business and entrepreneurship have a negative connotation of how an entrepreneur needs to force people or pressurise them into buying. On the contrary, one of the best and the most effective methods is to understand the target audience. Further, present the opportunity or the product in a way that would help them improve their lifestyle.
This mindset shift is crucial if an entrepreneur wants to get past rejections and grow the business.
Getting past rejections to become successful with QNET
If an individual signs up for the QNET direct selling opportunity, rejections are inevitable. As they say, there is nothing called free lunch. There will be times when people will question their path, ridicule their approach and more often than not, reject the idea or the opportunity.
However, the key is to get past these rejections. If the person is able to persevere and put in the required time and effort, they are sure to succeed. I remember the time I would often feel overwhelmed due to rejections. However, with time I was able to view these rejections as a blessing. An opportunity to better my skills and hone my craft as an entrepreneur.
The journey was filled with many ups and downs, but the efforts paid off. And it is sure to pay off for those who are sincere in their efforts and honest with the way they conduct their business.
Once individuals get past rejections and keep going on their path, then success becomes inevitable. They become a success story and an inspiration for many other entrepreneurs in the world!
If you’d like to read more about becoming a successful entrepreneur, visit QBuzz!
