The impact of the current Coronavirus pandemic has been staggering. With its origin at Wuhan in China, the virus has spread across the world, forcing people to practice social distancing. Global businesses are on the verge of shutting down or requesting employees to work from home for safety reasons. Also, quarantining premier corporations has had…
The impact of direct selling on consumer buying behaviour is significant because it involves a personalized approach. First-time consumers are more likely to trust the product if sellers physically demonstrate the product in their presence. On the contrary, the impact of Coronavirus has led to people becoming socially distant for their own safety. Social distancing…
The COVID19 pandemic has forced businesses to shut operations due to lack of revenue. Direct selling, which employs a customer centric approach is a field-oriented experience. Distributors and individual direct sellers build relationships by meeting customers for a personalized experience. Acknowledging consumer feedback contributes to productive analysis and effective product delivery. With the lockdown in…