direct-selling-customer-feedback

Customer Feedback can Increase Brand Credibility- Here’s How

Direct selling or Network marketing involves several aspects that contribute to effective product promotion. As it employs a customer-centric approach, companies should formulate strategies that revolve around their customers. Compared to traditional marketing where the motive was to sell the product, direct marketing emphasizes on what fulfils the customer. Product strategies, resource management, grievance handling…

direct-selling-rural-india

Impact of Direct Selling in Rural Areas and Financially Weak Societies

Direct selling initiatives go back decades. Since the beginning, entrepreneurs and independent businesses have relied on direct selling for product promotion, market analysis and target audience forecasting. Though it started with door-to-door selling operations, network marketing has now transitioned to different online forms, which involves having a strong social presence. However, recent reports showcase that…

entrepreneurship-direct-selling

Investing in Direct Selling- Adapting to the Millennial Wave

The millennial crowd aspire for independent business opportunities that offer lucrative compensation benefits. With the internet providing accessibility in terms of promoting individual products, direct selling organizations are focusing on the gig economy for a different perspective. Ever-changing business environments and innovative direct selling systems are impacting decisions by collaborating with millennials across different sectors.…

direct-selling-COVID19

Direct Selling Industry Post COVID19 Lockdown

The COVID19 pandemic has forced businesses to shut operations due to lack of revenue. Direct selling, which employs a customer centric approach is a field-oriented experience. Distributors and individual direct sellers build relationships by meeting customers for a personalized experience. Acknowledging consumer feedback contributes to productive analysis and effective product delivery. With the lockdown in…

technology-direct-selling

Direct Selling Operations Made Simple

One must agree that with technological advancements, marketing as a concept has evolved. Direct selling or network marketing has followed the traditional way as opposed to the digitized form of marketing. With promotional methods like radio broadcasting, TV commercials, bulk advertisements, magazines and brochures, leading direct marketing companies have found it time consuming and tedious…