Direct selling is a constantly growing industry in our country. It provides self-employment opportunities for enterprising individuals. More importantly, it provides a chance for individuals to escape the rat race and sign up for an entrepreneurial opportunity. The statistics support the potential of the direct selling industry. It is a platform with great opportunities for individuals to make their mark!
According to the World Federation of Direct Selling Associations (WFDSA) report 2020, the global direct selling industry saw an increase of 2.3 per cent of sales to USD 179.3 billion. In India, total sales were recorded at INR 23,800 Crore (USD 3.19 Billion) in the last year. The industry also recorded Year-over-Year (Y-o-Y) growth of 28.3 per cent. It also had the highest CAGR of 17.6 per cent over the last three years, making it one of the top 20 direct selling markets across the globe. The number of direct sellers was recorded at 74.3 lakhs (7.4 million) people as of May 2020. By 2025 the direct selling industry will employ 18 million individuals in the country. ASSOCHAM also suggests a growth in the industry to Rs 64,500 Crore by 2025.
India has seen a massive increase in the number of people who consume products from the direct selling industry. The consumers’ buying behaviours and shopping decisions usually hinge on an aspirational lifestyle. Consumers are inclined to purchase high-quality products from luxury brands.
With all these factors supporting the direct selling industry, let’s understand the advantages of direct selling in India and how it could impact an individual’s life!
Advantages of direct selling in India
Being a direct seller in India was often met with scepticism. People who are unaware of the specifics were reluctant to acknowledge its potential. However, all that has changed in recent times. As we have highlighted earlier, millions of individuals are taking up direct selling and creating an alternate path for themselves. For all the individuals who’re on the fence, here are some advantages of direct selling in India –
1) Being a part of the rising trend
Direct selling is on the rise, and the numbers speak for themselves. Scores of people are leaving their jobs to start their journey in direct selling. Many have even gone on to become highly successful direct sellers. The future is bright, and as per the ASSOCHAM report, the direct selling will grow to an estimated value of Rs 64,500 crore while employing over 18 million direct sellers by 2025.
Earlier, there were doubts over the framework of the governing documents claiming direct selling’s legitimacy. But the Direct Selling Guidelines 2016 and Direct Selling Rules of 2021 have added credibility to the industry. With most industries taking a downturn during the pandemic, direct selling has been bucking the trend. It has seen significant growth, and it is bound to continue to rise as per experts.
Online media is a major factor for the growth with individuals accessing products and conducting business regardless without a need for a location or a store. This brings us to the next interesting point that clearly highlights the prime advantage of direct selling in India!
2) Flexible working hours
People working in their regular jobs are usually stuck in the muck and mire of the clock. They often find themselves juggling around way too many tasks. They are living from paycheck to paycheck and, in the end, feel burned out and overwhelmed. Well, that seems inevitable. Our bodies are conditioned to work in a certain way, and most of the time, people get tired of being stuck in a rut.
Fortunately, direct selling provides the ideal solution for individuals to step away from their jobs and choose an alternate path. One of the most significant advantages is that one gets to choose their own working hours. An individual can work only in the mornings or evenings. They can choose to take a day off or a break at their discretion. Essentially, they can set their own working hours. That’s the beauty of direct selling, which allows individuals not to be ruled by restrictions or parameters. Direct selling breaks their shackles of time and sets them free to be their own boss!
3) Opportunity to be your own boss
Every job comes with a job description and a boss whom the employee would detest. This is majorly because the boss dictates terms and, in most cases, makes unfair demands from the employee. This usually leads to resentment and a feeling of antipathy towards the boss. This might not always be the case, however, the majority would agree with the above experience.
Direct selling gives you the right to be your own boss. Yes, read that right! Now, one is no longer accountable to someone else. More importantly, they are no longer working for someone else. Direct selling is the opportunity that makes gives individuals to start their own business and work for themselves.
Another great advantage of being the boss is the opportunity to build a team on one’s own terms. This is also an advantage for individuals to work with like-minded people and, more importantly, to choose individuals who would truly support their mission.
4) An opportunity to earn passive income
Before we talk about this amazing possibility of earning passive income, we must clarify one thing. When we talk about passive income, it does not mean an individual can stop working altogether or that it is some fly-by-night Ponzi scheme. On the contrary, it gives the individual an opportunity to build a sales team that would help in scaling the business.
This means that as individuals grow their teams and as the team sells products and services, the direct seller also gets an opportunity to earn step commissions. This could be viewed as a bonus for helping the referral sell a product or service.
Through step commissions, an individual can certainly build a line of income and make the business successful!
5) Create a long-lasting impact
Direct selling isn’t just an opportunity for individuals to change their lives. It is an opportunity to impact the lives of their loved ones. This might include, giving one’s family a chance to experience world-class QNET products and services. Or to provide self-employment opportunities to individuals who could make use of the opportunity and build their own business.
Most people with a job often complain about a lack of time or motivation to contribute to society. The opportunity that the industry creates is a catalyst to change lives and create a direct impact on society. Overall, it a great for an individual looking to build income while doing it with great job satisfaction.
QNET Direct Selling Opportunity
QNET is a leading direct selling company in Asia with a presence in the industry for over 24 years. Becoming a QNET direct seller is one of the best decisions. It has vastly contributed to my personal and professional growth. These are just some of the advantages of direct selling that makes it an ideal industry to start your career in.
QNET has some of the best products in the world, and I have enjoyed using them and recommending them to others. In addition, a vast network of direct sellers who help guide and mentor individuals during their journey. If you’d like to learn more about how to become a direct seller with QNET, visit QBuzz India!
