Direct Selling Operations Made Simple

One must agree that with technological advancements, marketing as a concept has evolved. Direct selling or network marketing has followed the traditional way as opposed to the digitized form of marketing. With promotional methods like radio broadcasting, TV commercials, bulk advertisements, magazines and brochures, leading direct marketing companies have found it time consuming and tedious to capture their target audiences.

With people spending more time on the internet, it is imperative to have your direct selling operations online. Though traditional form of marketing has its own perks, organizations are creating an impact using different platforms, especially online social media channels.

Using an updated direct selling software can help corporations manage their resources, evaluate goals, monitor distributor challenges, and set compensation plans. Below are a few reasons why technology can help network marketing reach an all-time high with efficient and proactive selling techniques.

1. Effective Maintenance of Human Resources: Incorporating technology in direct selling can help efficient magagement of human resources and minimize the use of paperwork. There are online tools to manage individual records and sale transactions. This also reduces the chances of miscommunication.
2. Forecasting and Trend Analysis: Another benefit of technology-aided marketing practice is that companies can now forecast current trends and prepare to supplement future demands in direct selling. With updated analytical platforms available, organizations can set objectives, have periodic reports of management operations and project practical accountability.
3. Impact of Social Media: It is imperative to realize that having a social presence contributes to attaining more customers, effective product promotion and support of social causes at a macro level. Platforms like Facebook, Instagram and Twitter cater to a global audience. Having an official company website and publishing posts on the above-mentioned platforms can help you prioritize current customer requirements and monitor their feedback for a greater post-sale service.
4. One-Stop Shop: Based on recent purchasing trends, direct selling organizations are working with consultants who provide online software’s for all network marketing operations. For instance, a distributor who handles a team of direct sellers can monitor their activities and schedule meetings within the application. On the other hand, direct sellers can get easy access to training modules and incorporate them on the field for smooth and productive customer interactions.
5. Reduced Paperwork: Phone applications are now available that assist direct selling executives to record team discussions, team building strategies and analyse department objectives. Sellers with the best performance can be retained and awarded without any confusion. As everything is monitored via the application on the phone, there is no scope for any scams or fraudulent activities.
6. Revision of Compensation Plans: Pricing and compensation for direct sellers is the need of the hour. With a standardized structure in place, executives can monitor trends and market requirements. Based on the results, compensation plans can be modified or altered so it does not affect or discourage direct sellers.
7. Storage and Architecture: Storage is a major concern in most direct selling companies. Maintenance of records, identification numbers, distributor details, compensation plans, marketing strategies can be complex. However, with cloud-based architecture, storage is not a problem anymore. With back-up and unlimited storage space, companies can focus on customization and brand awareness.

To conclude, considering the multiple benefits of technology in network marketing, India is going to witness a major transformation and revolutionize traditional ways of promoting a product.